The Today Show: Transforming Morning Television - download pdf or read online

By Cathleen M. Londino

In the early Nineteen Fifties, whilst tv networks didn't broadcast commonplace programming ahead of eleven a.m., radio and newspapers have been the preferred and trustworthy methods for american citizens to get their morning information. Then, Sylvester (Pat) Weaver, vice chairman of programming at NBC, pitched a daring new notion to the community: a two-hour early morning information convey that might run Monday via Friday beginning at 7 a.m. via constructing Today, Weaver crammed a programming void sooner than audience even discovered there has been one—and revolutionized the viewing behavior of millions.

In The this present day Show: reworking Morning Television, Cathleen M. Londino offers an pleasing and informative examine the 1st twenty-five years of NBC’s cutting edge application, from 1952 via 1977. concentrating on Today’s broadcast heritage, the personalities instrumental to the show’s good fortune, and the show’s contributions to the leisure undefined, this account illustrates how the evolution of Today heavily paralleled the advance of the published and upward push of the most important networks. as well as chronicling the show’s background, the writer profiles the various key gamers either at the back of and in entrance of the digital camera, together with Dave Garroway, Barbara Walters, Tom Brokaw, and Jane Pauley.

The imaginative and prescient of morning information built through Weaver greater than sixty years in the past persevered a long way past his wildest expectation, setting up a version that may ultimately be followed not just via competing networks but in addition by way of tv programmers all over the world. The this present day Show: remodeling Morning tv is a desirable account of the unprecedented good fortune of this influential application and may entice a person drawn to tv history.

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The Today Show: Transforming Morning Television by Cathleen M. Londino

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