Read e-book online Making Media Work: Cultures of Management in the PDF

By Derek Johnson,Derek Kompare,Avi Santo

In pop culture, administration within the media is
frequently understood because the paintings of community executives, studio builders, and
market researchers—“the suits”—who oppose the extra effective forces of
creative expertise and topic that exertions to the inefficiencies and possibility aversion
of bureaucratic hierarchies. despite the fact that, such portrayals belie the reality
of how media administration operates as a tradition of transferring discourses,
dispositions, and strategies that create that means, generate price, and form media
work all through every one second of creation and consumption.

Making Media Work goals to supply a deeper and extra nuanced knowing of
management in the leisure industries. Drawing from paintings in critical
sociology and cultural stories, the gathering theorizes administration as a
pervasive, but versatile set of principlesdrawn upon by way of a variety of
practitioners—artists, expertise scouts, performers, administrators, convey runners, and
more—in their ongoing efforts to articulate relationships and bridge
potentially discordant forces in the media industries. The contributors
interrogate managerial hard work and identification, shine a mild on how management
understands its roles inside cultural and inventive contexts, and reconfigure
the complicated courting among exertions and managerial authority as productive
rather than completely prohibitive. attractive with fundamental facts accrued through
interviews, files, and alternate fabrics, the essays supply great insight
into how administration is known and played inside of media contexts.
The quantity as an entire strains the altering roles of administration either historically
and within the modern second inside of US and overseas contexts, and across
a variety of media varieties, from movie and tv to games and social

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Making Media Work: Cultures of Management in the Entertainment Industries (Critical Cultural Communication) by Derek Johnson,Derek Kompare,Avi Santo

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