Get Lights, Camera, Madison Avenue: The Golden Age of PDF

By Robert Naud

This inside of examine the creation of twentieth century tv ads starts with a evaluate of advertising’s beginnings dealing with the Nineteen Sixties and early Nineteen Seventies. the writer, a profession “Mad man,” recounts lightheartedly his reviews on advertisement productions—both reside and film—in theaters and studios in manhattan urban, at LBJ’s ranch, at the White condo garden, alongside Rome’s Appian approach, in girl Astor’s eating room and at the Tryall golfing path in Jamaica, between different locations. The technical (and humans) demanding situations fascinated with generating high-end advertisements for significant organisations are given in usually humorous detail.

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Lights, Camera, Madison Avenue: The Golden Age of Advertising by Robert Naud

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