Download PDF by Amanda Scheiner McClain: Keeping Up the Kardashian Brand: Celebrity, Materialism, and

By Amanda Scheiner McClain

The Kardashian kin is a modern cultural touchstone, recognizable through the global connoting warrantless superstar, voluptuous good looks, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ model and superstar through narrative discourse analyses in their hit fact tv sequence, Keeping Up with the Kardashians, social media usage, and renowned press assurance. This triangulated learn permits perception into contemporaneous American tradition: societal norms, values, and ideologies, in addition to structural and cultural facets of cross-platform model construction. the tv sequence exam reveals intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, in addition to materialism and public vs. inner most spheres issues. furthermore, a research of the Kardashian blogs and Twitter use unearths that their cautious participation amplifies famous person and unifies the final model right into a unmarried, sellable photo throughout media. via interactive media and simply being themselves, the Kardashians renovate banal prestige updates and hackneyed fact tv into character-constructing construction blocks of brand name, star, and profits.

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Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality by Amanda Scheiner McClain


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