Christian Schafferer's Election Campaigning in East and Southeast Asia: PDF

By Christian Schafferer

on the finish of the final century, political advertising and marketing seemed to became a world phenomenon with progressively more electoral campaigns reminiscent of these of the U.S.. Comparative examine has proven the lifestyles of a so-called 'Americanization' of election crusade practices. This booklet examines the character of electoral campaigns in East and Southeast Asia. in response to the analyses of advancements in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines no matter if there's an 'Asian type' of election campaigning. Contributing to the fields of media stories and comparative politics, the publication bargains an perception into many of the adjustments in election campaigning that happened within the East and Southeast Asia throughout the strategy of democratization and modernization. It sheds new gentle at the motives and outcomes of the global proliferation folks election campaigning and gives the educational international with formerly unpublished fabric at the electoral ideas of Asian political parties.

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Election Campaigning in East and Southeast Asia: Globalization of Political Marketing by Christian Schafferer


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