New PDF release: A Socio-Economic Analysis of Attendance Behaviour in

By Maren Mueller

Doctoral Thesis / Dissertation from the yr 2012 within the topic recreation - activity Economics, recreation administration, grade: cum laude, recreation Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The examine examines the query why a few contributors utilitze their health membership club in simple terms little. This behaviour seems strange lower than microeconomic conception assuming people to maximise gains. An predicted 30% of health membership contributors in Germany make the most of their club hardly yet nonetheless don't intend to cancel regardless of ongoing per thirty days charges. that allows you to resolution the query of the thesis, application services are hired embedding not just conventional fiscal elements corresponding to time and money but additionally variables from social sciences, relatively from motivation idea and game technological know-how. additional, fresh findings from flat cost results are elaborated no matter if to influence non-attendance behaviour.

The paintings provides to a tender box in economics, specifically to behavioural economics. monetary stories to this point predominantly tested on intake behaviour and the amount thereof yet no longer on attainable application of non-consumption behaviour.

The exam isn't just attention-grabbing from a theoretical standpoint, it additionally supplies sensible implications and proposals to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour can assist health membership managers to spot clients who attend on occasion yet pay usual charges. during this, health membership managers can enforce winning acquisition and dating administration ideas. nonetheless, health membership shoppers can derive conclusions from the examine on the way to discover their behaviour and to very likely behave extra cost-efficiently within the future.

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A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs: Why Some Members Utilize Their Membership Only Little by Maren Mueller


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